Deep linking is just the act of matching paid advertisements to specific pages of a website that store information or products that are directly related to the ad. Most web sites contain a lot of different information and products, although they are related in several ways.
Deep links are the practice of directing searchers to the specific information they want to find. Links in paid advertising do not go to the homepage, but to second or third level websites that contain information directly related to the search terms targeted in the ad.
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The value of Deep Linking
Deep links provide instant gratification for seekers. They may be more open to exploring other pages on the website once they find what they were originally looking for.
This is especially true if they come to your site after clicking on someone else and cannot find what they are really looking for. By giving them what they want with one simple click, you increase the value of your site in the eyes of searchers.
When a searcher goes through the pages of your site trying to find what you are advertising on the search engine results pages, they are more frustrated than open to what you say. You have a limited amount of time before they give up and return to another site.