AdWords allows you to bid on certain keywords or phrases so that your ad appears when users search for those terms. The key to making the most of this approach is to carefully research keywords and find out what language your customers are using.
Your main goal when using Google pay-per-click (PPC) advertising is to ensure that your ad copy and landing page match the user's search terms.
If users search for certain products or types of goods, you will get a higher click-through rate (CTR) when your content meets their needs. You can get in touch with us if you are looking for a Facebook ad agency.
Although the approaches of the two platforms are complementary and not identical, it is natural to consider the cost per click (CPC) amount for each approach. Facebook ads tend to be cheaper than AdWords campaigns, with a CPC cost of $ 0.25 at low prices.
Conversely, if you want to rank high for highly competitive search terms on Google, the fee can be $ 100 per click or higher. That's not always the case, but in general Facebook, campaigns will be cheaper. But cheaper isn't always better, so it's more important to compare the results.
For this, the number we want to see is the cost per acquisition (CPA), not CPC. For example, let's assume that the CPC for a Facebook campaign, while an AdWords campaign is five times more expensive with a CPC.
But because Google's campaign is very successfully matched with the right search terms, it has a conversion rate of 10 percent compared to Facebook's 1 percent. For this example, we will say that the CPA for Facebook ads while Google ads have an acquisition cost.