Shopify is an increasingly popular e-commerce tool and Worldwide Brands is probably the leading directory of reliable wholesalers and drop shippers in the United States. On the face of it they should work perfectly together – with Shopify as the platform for selling and Worldwide Brands the source of all your suppliers. However, that's not the case – most Shopify stores re-sell goods from cheap online marketplaces like DHGate and Ali Express, very few utilise the high quality but sometimes expensive suppliers in Worldwide Brands.
That may be about to change though. While there's still no app like Oberlo for Worldwide Brands and Shopify to integrate directly, and no plans to build one as Worldwide Brands is effectively just a list not a marketplace, many Shopify entrepreneurs are beginning to realise that the competition between re-sellers of cheap goods is too fierce to compete – and they are looking for other sources of products.
Worldwide Brands offers fast shipping as most of it's drop shippers are US based and sell higher quality products – and offer easier returns. More than that, as most other Shopify store owners are too lazy to pay the $299 fee and use the fairly difficult WWB interface, there are a lot of in-demand but as yet un-tapped products in Worldwide Brands. So despite being hard work, World Wide Brands is becoming increasingly popular as a source of wholesalers and drop shippers for Shopify stores.