2018 Promotional Product Trends

If it's fashion or marketing, trends are always evolving, and the promotional product industry grows with it. People want what’s trending now, and it only makes sense that your promotional tools reflect this.

While some timeless promotional product trends will never change, like promoting with custom coffee mugs, decorating methods are continually improving, and style options updated. Today’s generation wants what they perceive as fresh, fun, and useful.

Uniqueness

The latest trend is eye-catching playful and unique colours and prints. The latest trends are metallics, rose gold and neon designs. Patterned design is also making a big comeback on bags and can holders, so don't hold back on patterned designs.

Another comeback trend is denim, and faux suede and these can be used on a variety of promotional products. Do not be afraid to use Canvas, it's an excellent background for logos and is easily customised to make the product stand out.  Take a look at wholesale promotional products for your business.

Retail

Traditional promotional product marketing has revolved around handing out custom gifts at sporting events, concerts and schools for example, however, one up-and-coming trend in the promotional product industry is retail.

Custom yoga mats, water bottles and printed can-holders are appearing more and more on business shelves. As a business, it makes sense to flaunt your brand. From breweries to yoga studios, hotels and airport gift shops, promotional products are about to break out into new markets, and the upside is endless.

Businesses are now moving toward staff rewards and gifts to be branded and most importantly useful to the employee as a Christmas or achievement award, giving a member of staff a functional item for their home or used outside the house is free marketing to their friends, family or anyone in the street. 

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